2. AI Branding Work Flow
3. Case Study
1. AI Tools Analysis
🌟 Google Gemini → My top pick. A true one-stop station: brainstorm brand ideas, generate social content plans, and create static visuals with the Nano Banana model. It follows prompts naturally and delivers consistent results. Pair it with Veo 3 to turn static images into motion within seconds.
🌟 Lovart → Especially powerful for people without a design background. It works like an art agent, offering multiple options and guiding you even if you’re not sure what you want. It now runs on Nano Banana, which makes outputs more polished.
🌟 Midjourney → Good for both static and motion, but editing is tricky and accuracy isn’t always high.
🌟 Stable Diffusion → Very flexible, but not beginner-friendly. It requires technical setup and knowledge to get the best results.
2. AI Branding Workflow
❇️ Define content: Ask AI to create a content plan for you — for example, social media posts or product campaigns. Provide context such as competitor analysis, user habits, and market insights so the plan is more targeted.
❇️ Define prompts: Based on your brand style or moodboard, ask AI to suggest prompts that align with your visual direction.
❇️ Generate images with ref + prompt: Relying on prompts alone often leads to inconsistent results. Use reference + prompt instead, and follow a structured approach: subject / scene / environment / style / colors / lighting / lens / size.
❇️ Edit / retouch / resize: Final refinements in Photoshop are still necessary, but AI can already cover around 90% of the work.
❇️ Build a visual + prompt library → a positive cycle that accelerates every project.
3. Case Study: Solmi Sunscreen Brand
✴️ Concept: I asked Google Gemini to help me create a conceptual sunscreen brand. I wanted it to use orange as the key ingredient and take inspiration from the South of France.
✴️ Brand Name: Solmi — suggested by AI. The name is a blend of “sol” (Latin for sun) and “mi” (which adds a personal, melodic touch). It’s short, memorable, and carries a bright, warm feeling.
✴️ Brand Style: Through several rounds of iteration, AI defined the brand personality as humorous, sensory, and rooted in the Dolce Vita (sweet life) philosophy.
✴️ Static Assets: With a focus on Instagram, AI suggested building a library of product photography, character-driven visuals, and lifestyle imagery that reflects the brand’s playful elegance.
✴️ Motion Assets: To extend the storytelling, AI recommended creating short-form product videos that capture the humor and spirit of the brand.
* All the following visuals (including logo design, packaging design, social visuals and video) are generated by AI