2. Packaging Design
3. Product Direction
4. Art Direction
Humans have developed various functions and physiological mechanisms over a long evolutionary process that have adapted to and conformed to the environment. However, in the last century, and especially in recent decades, the changes brought about by the creations and inventions of modern industrial civilization have made it difficult for human biological rhythms and metabolism to adapt to such rapid changes. Chapter XIV uses a six-step in-depth research method to achieve the ideal self-balance of the skin.
Based on this concept, we visualize the peace and joy brought about by this inner and outer balance through emotional design. We convey the brand's core values with poetic visual language.