2. Art Direction
3. AI Production
Crypto trading can sometimes feel like a horror movie — volatility, late nights, and the fear of the unknown.
For this year’s Halloween, we flip the script by showing that with Binance, trading is so easy and intuitive that even the most legendary monsters of the night use it to build their wealth.
By using the 80s cult movie style, we tap into a trending aesthetic that resonates with internet culture. We leverage humor and nostalgia to reinforce our brand proposition, turning Halloween into a shared celebration with our user community.
The entire production of this video was executed by AI. We initiated the process by integrating AI into the scripting phase for brainstorming and refinement. Following script finalization, AI took charge of the full creative pipeline, generating everything from the storyboards to the final video assets. This campaign represents a key exploration into the application of AI tools within our marketing and creative strategy.