2. Art Direction
3. Campaign Design
4. Video Production
5. AI Design
Cryptocurrency is no longer just for adults. While traditional financial assets like stocks and bonds are often gifted to children by parents who open custodial accounts, crypto exchange Binance aims to help families build wealth through crypto assets.
The app allows adults with a Binance account to deposit crypto into a savings account for kids and teenagers. Empowering parents and their children to learn, save, and explore crypto together—as a family.
This project aims to develop a vibrant, kids-friendly visual system for Binance UI and promotional assets, maintaining the core black and yellow brand identity. The central concept focuses on the active, loving connection between parent and child, representing not just economic links but also future planning and aspirations.
The primary visual motif is the rope, symbolizing security, guidance, and the continuous bond, rendered in dynamic and playful ways to create a lively aesthetic. The overall goal is to translate serious financial planning into an accessible, engaging, and trustworthy experience for families.